by V. Kumar : Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

ISBN : #3662553805 | Date : 2017-10-05

Description :

PDF-82479 | This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding co… Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) by by V. Kumar

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